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KMID : 1235020150090010001
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Health Service Management Review
2015 Volume.9 No. 1 p.1 ~ p.16
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Analysis of Factors Influencing Selection of Destination Countries by Chinese Medical Tourism Customers
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Zhang Qin
Chang Hye-Jung
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Abstract
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The purpose of this study is to investigate the importance of Chinese customers’ socio-demographic factors and their country selection criteria for those who pursue Medical Tourism. Medical tourism destination is divided into five regions, and five selection criterion factors are composed of 22 question items. The five factors include infrastructure, reputation, patient administration, cost, and ethical considerations. The major countries and selection criteria were analyzed in relation to satisfaction, intention to revisit, and recommendation. Online survey was conducted, and research hypotheses were tested using data from 319 usable responses. The results indicated that there were differences of experienced and potential customers’ socio-demographic factors and their selection criteria among destination countries. The findings provide insights into research on how destination countries can make customer-oriented medical tourism services with the marketing strategy of service differentiation and market segmentation.
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KEYWORD
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Medical Tourism, Chinese, Destination Country, Selection Factors
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